Yadsale
Designed and directed the brand identity system for an informal marketplace.
View projectCreative Product & Brand Designer, making complex ideas clear.
I'm Israel. Growing up, I've always been that kid who liked playing around with interfaces.
My curiosity led me through software engineering and information technology, before I found my way into design.
Ever since, I've been bridging the gap between software and design, working across digital products, brands and visual systems.
Products, interfaces and experiences.
Identity, visual language and systems.
Ideas, campaigns and the direction behind them.
Products, brands and experiences shaped through strategy, design and creative direction.
Designed and directed the brand identity system for an informal marketplace.
View projectShaped the strategy, brand and product system for an offline-first school platform, set up to scale across Nigerian schools.
View projectDirected the look and built the design system behind a social commerce platform for African creators.
View projectLed the creative direction and designed the new brand identity for a gold-backed digital asset platform.
View projectTell me what you're building. Let's turn it into products, brands and experiences people love.